Why Incorporating Video on Your Twitter Account is Good For Social Marketing
Last month I shared several articles and video eTips on the use of video marketing for your business,How to Use Twitter Social Videos to Boost Your Business Visibility Articles especially in the realm of social media marketing.
But an often overlooked video marketing option is using video on Twitter.
Using videos on your Twitter channel can provide a much richer experience for your followers than by simply posting images or text. Plus videos allow your followers an opportunity to get to know, like and trust you all that much quicker and easier.
The fact of the matter is: Twitter users embrace video.
This infographic from ADWEEK shows Twitter stats, trends and suggestions on how businesses can drive engagement using videos on Twitter.
Click Here Notice how 82% of Twitter users interact with brands and businesses. Since there’s over 800 million monthly visitors on this platform, this number is one that can’t be ignored and should be capitalized on.
Live Video Streaming on Twitter
Just because Facebook is the Belle of the Ball right now, that doesn’t mean Twitter isn’t alive and kicking!
On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in the areas of sports, news and entertainment.
The great news is, anyone can now post a live video on Twitter!
People love to come to Twitter to see and discuss the latest news and events so why not use a live Twitter video to showcase your expertise and provide insights on industry trends your followers would be interested in hearing about?
Twitter Video Ads
Twitter Video Ads are also a serious option to consider for any sized business.
According to several recent Nielsen Brand Effect Studies, people who saw videos ads on Twitter were 50% more likely to be aware of that business and became 14% more favourable towards that brand.
This then translates to an 18% higher purchase intention, which is achieving the ultimate goal all businesses have in their advertising efforts.
How to Post a Video to Twitter
Twitter allows you to record and post videos up to 2 minutes and 20 seconds in length. So before hitting the record button, plan out what you are going to say and focus on being concise, informative and/or entertaining.
How to share your video on Twitter from an iPhone or Android:
1. Using your iPhone or Android, you can ai video editor record, edit and share videos straight from your Twitter app by first tapping the Tweet icon and then tapping the Photo icon. 2. Next tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image. 3. If you wish to reverse the camera so you can speak to your followers and show everyone what you are seeing, tap the reverse camera icon. 4. If you need more light, press the lighting icon at the top of your screen to enable the camera’s light.5. Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the record button again. 6. You have the option to do some editing to your video before posting by holding and dragging any snippet upwards to delete it. You can hold and drag sideways to rearrange your clips as well. 7. When done, tap on the Done button or you can preview your video before posting it to see if any further edits are needed. 8. Tap Tweet to share your video!